Privacy Policy

Your privacy is important to us. This Privacy Policy explains how Diego Lorenzi (“we,” “us,” or“our”) collects, uses, and shares your personal information when you visit or interact with our website www.diegolorenzi.it (the “Website”), particularly when using our contact form and tracking through Google Analytics.

1. Information We Collect

We collect two types of personal data:

Contact Form 7 Data: When you submit a form on our website using Contact Form 7, we collect your name, email address, and any other information you provide in the message.
Google Analytics Data: We use Google Analytics to track how visitors interact with our website. This data includes anonymized information such as your IP address, browser type, referring website, and the pages you visit.

2. Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). GoogleAnalytics uses cookies to track and report website traffic. The information generated by the cookie about your use of the website (including your IP address) is transmitted to and stored by Google on servers in the United States.

How We Use Data Collected by Google Analytics: We use this data to analyse trends, monitor user activity on the site, and gather demographic information to better serve our audience. This helps us improve the content, navigation, and functionality of our Website.
Google’s Use of Data: Google may use the collected data to personalise the ads you see on their advertising network. You can review Google’s Privacy Policy here: Google Privacy Policy.
Opting Out: If you do not wish to have your data collected by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on to prevent the data from being shared.

3. How We Use Your Information

We use the data collected for the following purposes:

Contact Form Submissions: We use the personal data you provide (name and email) solely to respond to your inquiries and provide customer support.
Website Analytics: The information collected via Google Analytics helps us understand user behaviour and improve the website’s performance and content. Google Analytics collects data in anonymised form, meaning it cannot directly identify you.

4. Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), the legal bases for processing your personal data are:

Consent: We rely on your explicit consent when you provide your personal information through our contact form.
Legitimate Interest: We process anonymised data from Google Analytics based on our legitimate interest to improve our website and user experience.

5. How We Share Your Information

We do not sell, trade, or otherwise transfer your personal data to outside parties. However, we use third-party services, including:

Google Analytics: Data collected by Google Analytics is anonymized and used solely for analytical purposes. Google may collect additional information as described in their Privacy Policy.
Email and Hosting Providers: We may share your contact form submissions with our hosting provider and email service to respond to your inquiries.

6. Third-Party Links and Services

Our website may contain links to third-party sites (such as Google, Instagram and Facebook). These sites have their own privacy policies, and we are not responsible for their practices. Please refer to their policies for more information.

7. How Long We Retain Your Data

We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it:

Contact Form Data: We keep this information for up to 6 months after your inquiry is resolved unless you request its deletion sooner.
Google Analytics Data: Analytics data is stored for up to 26 months in accordance with Google’s policies. This data is anonymised and cannot be used to identify you personally.

8. Your Rights

Under the GDPR, you have the right to:

Access: Request access to the personal data we hold about you.
Rectification: Request correction of any inaccurate data.
Erasure: Request deletion of your data, subject to any legal obligations.
Objection: Object to the processing of your personal data for specific purposes.
Withdraw Consent: If you have provided consent for data processing, you can withdraw it at any time by contacting us.

To exercise these rights, please contact us at diego.lorenzi73@yahoo.it.

9. Data Security

We implement appropriate security measures to protect your personal data from unauthorised access, alteration, or disclosure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security due to the nature of internet-based communications.

10. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children without parental consent. If we become aware that a child’s personal data has been collected, we will take steps to delete it.

11. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience. You can manage your cookie preferences through your browser settings. Google Analytics uses cookies to track user behaviour on our site. For more details, refer to Google’s Cookie Policy.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Diego Lorenzi
diego.lorenzi73@yahoo.it
+39 328 152 0819

Last updated: 12 September 2024